FuturMaster Becomes Sunstice to Reframe Planning for a World of Permanent Uncertainty
Paris, 21 January 2026
After more than 30 years supporting over 650 organizations worldwide, FuturMaster today becomes Sunstice.
This evolution reflects a strategic repositioning of the company and a clear conviction: supply chain planning itself must evolve to remain relevant in a world of permanent uncertainty.
Alongside its new name, Sunstice introduces Structured Agility™, an operating framework for supply chain planning and revenue growth management, designed to help organizations adapt and perform as conditions change
Planning Has Changed - Because the World Has
Uncertainty is not new. What has changed is its speed, scale, and impact.
Disruptions are now instantly systemic. Globalized supply chains, deep interdependencies, and real-time information flows mean shocks propagate rapidly across networks, reshaping operating conditions in days and sometimes hours.
In this environment, traditional planning models are reaching their limits. Sequential cycles, predefined horizons, and periodic replanning can no longer keep pace with reality.
Planning is no longer a background function. It has become a central driver of business performance, where growth, margin, and resilience must be arbitrated simultaneously under pressure.
Structured Agility™: A New Planning Paradigm
To address this new reality, Sunstice introduces Structured Agility™, its operating framework for supply chain planning (SCP) and revenue growth management (RGM).
Structured Agility™ is built to plan, adapt and perform under permanent uncertainty. It combines the discipline of structure with the responsiveness of agility - so organizations can adapt without losing control.
The framework spans SCP and RGM through five core capabilities:
- Foresight – anticipating change through scalable forecasting and early signals
- Disruption Preparation – testing scenarios and trade-offs before reality forces decisions
- Strategic Reorientation – evolving networks, strategies, and operating models over time
- Crisis Response – acting fast while maintaining governance when disruption hits
- Growth and Profitability Orchestration – deliberately steering margin, service, and revenue under volatility
Together, these capabilities help organizations pursue growth, resilience, and profitability without treating them as competing objectives.
Why Sunstice
The transition from FuturMaster to Sunstice reflects this strategic shift.
The name Sunstice combines sun and solstice, evoking clarity, rhythm, and balance. It expresses a simple belief: performance does not come from choosing between structure and agility, but from deliberately combining both.
In a world in constant motion, Sunstice serves as a reference point for decision-making, bringing order, foresight, and direction to complex environments.
The Sunstice Platform
Sunstice delivers Structured Agility™ through an end-to-end platform that orchestrates demand and supply planning, S&OP and IBP, production scheduling, and revenue growth management, including pricing, promotions, and portfolio decisions.
The platform combines optimization, automation, applied AI, scenario modeling, and network-based technologies to support deliberate, value-driven trade-offs as conditions evolve.
Built on Experience. Designed to Last.
With more than 30 years of expertise in supply chain planning and trade promotions optimization, Sunstice supports over 650 companies worldwide. Seventy percent of its customers are engaged in partnerships lasting more than 10 years.
Beyond technology, Sunstice focuses on adoption and durability, working closely with customers through co-design, predictable delivery, and secure integration to ensure long-term performance.
This brand evolution reinforces Sunstice’s commitment to client success and reflects the company’s expanded scope, including the 2025 acquisition of the PlaniSense Scheduling solution.
Executive Perspectives
“Disruptions are now instantly systemic. Our clients feel it every day. The transition from FuturMaster to Sunstice reflects how their reality has changed - and why planning itself must evolve. Performance can no longer rely on static models. With Sunstice Structured Agility®, we are defining a planning foundation built for continuous performance under permanent uncertainty.”
Yacine Zeroual, Chief Executive Officer, Sunstice
“This rebrand is first and foremost a strategic transformation. Before changing our name, we redefined how we position planning in today’s world. Structured Agility™ sits at the heart of that evolution. Sunstice is the name that carries this promise - clearly and concretely - for our clients.”
Nairi Kurdoghlian, Chief Marketing Officer, Sunstice
About Sunstice
Sunstice is a global provider of supply chain planning (SCP) and revenue growth management (RGM) software, formerly known as FuturMaster. For more than 30 years, the company has helped organizations plan, decide, and perform in complex and volatile environments.
Built for a world of permanent uncertainty, Sunstice delivers Structured Agility™, an operating framework that enables organizations to continuously adapt while maintaining control. Delivered through the Sunstice platform, this framework supports deliberate, value-driven trade-offs across demand planning, supply planning, production scheduling, and revenue decisions.
Sunstice supports more than 650 companies worldwide, with 70 percent of customers engaged in partnerships lasting more than 10 years. Recognized for customer satisfaction, the company is rated 4.8 out of 5 on Gartner Peer Insights. Headquartered in Paris, Sunstice operates globally across industries and geographies.
Sunstice Structured Agility® is a registered trademark of Sunstice.
www.sunstice.com